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Your selections:
The effect of electronic Word-Of-Mouth (eWOM) language on purchase persuasion
- Alshoon, Shaher Mahmood
Managing Virtual Rapport on TripAdvisor: Discourse in Hotel Responses to Negative Online Reviews
- Taw, Ly Wen, Paramasivam, Shamala, Libert, Alan, Moskovsky, Christo, Jalaluddin, Ilyana, Darmi, Ramiza
Rapport management in hotel responses to online reviews in Malaysia
- Ly Wen, Taw
Setting the future of digital and social media marketing research: perspectives and research propositions
- Dwivedi, Yogesh K., Ismagilova, Elvira, Hughes, D. Laurie, Carlson, Jamie, Filieri, Raffaele, Jacobson, Jenna, Jain, Varsha, Karjaluoto, Heikki, Kefi, Hajer, Krishen, Anjala S., Kumar, Vikram, Rahman, Mohammad M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Rowley, Jennifer, Salo, Jari, Tran, Gina A., Wang, Yichuan
Effects of photos on WOM effectiveness
- Lau, Yee Chau
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